Chris Arrant for www.newsarama.com
DC Entertainment is once again partnering with a movie theater advertising company to promote its comic books and partner comic shops. The publisher resumed its agreement with National CineMedia (whom it worked with during "New 52") to come up with :15 and :30 second "Rebirth" commercials that comic shops can have their contact info added into.
I have long thought comic books should be advertised with the comic movies. Makes total sense to me. Newsarama told me on twitter they got this info directly from DC.